Case
study

Ikea

Passport challenge

As part of its ‘Joy of Storage’ campaign, IKEA teamed up with Skype to create a unique rich media banner that tested the reliability of people’s home storage.

The IKEA Passport Challenge asked Skype users whether they’d like to win a holiday worth up to £450. After accepting and activating their webcam, participants were surprised by a 30-second countdown in which they had to locate their passport and take a photo with it. Those quick enough to find their all-important documents won a dream holiday, while those unsuccessful were gifted an IKEA Lekman storage unit to help organise their belongings and prevent future passport panic.

In a smart yet simple challenge, IKEA rewarded people who’ve found the joy of having an organised home, while helping those who are still in the process of making one.

Press
Ikea teams with skype for live passport scramble challenge

Swedish stalwart Ikea has partnered with Skype to host the Digital Doorstop Challenge – a competition-led campaign that challenges consumers to locate their passports in 30 seconds.

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Ikea teams up with skype for 30-second “find your passport“ challenge

Ikea will be communicating directly with consumers via Skype in a competition running for five evenings next week as part of the retailer's 'Joy of Storage' campaign.

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